Cookies policy
Version 2.0 · Last updated: // May 2026
1. Site Owner
- Company name: Imperica Comunicación y Marketing SL
- Tax ID: B88030564
- Address: Plaza de Solarejo 1, 45001 Toledo (Spain)
- Email: info@toledoap.com
- Phone: +34 925 583 614
2. What is a cookie?
A
cookie is a small text file that a website stores on your device (computer, mobile, or tablet) when you visit it. Cookies allow the site to remember your actions and preferences over a certain period (language, session, settings) and enable the owner to obtain information about site usage.
The applicable regulations are
Article 22.2 of Law 34/2002 (LSSI-CE) and, regarding the processing of personal data,
Regulation (EU) 2016/679 (GDPR) and
Organic Law 3/2018 (LOPDGDD). Interpretative criteria are found in the
Guide on the use of cookies from the AEPD, 2023 edition.
3. Types of cookies we use
We classify our cookies into three categories:
3.1. Strictly necessary cookies (technical)
They enable the basic functioning of the site: navigation, security, authentication, load balancing, remembering the user’s own cookie preferences.
They do not require prior consent by application of Art. 22.2 LSSI (technical necessity exception).
| Name |
Type |
Provider |
Purpose |
Duration |
wordpress_test_cookie |
Own |
Imperica (WordPress) |
Verify if the browser accepts cookies |
Session |
wp-settings-* |
Own |
Imperica (WordPress) |
Administration interface settings |
1 year |
wp-settings-time-* |
Own |
Imperica (WordPress) |
Settings timestamp |
1 year |
toledoap_cookie_consent_v1 |
Own |
Imperica |
Stores your cookie preference |
24 months |
lng or equivalent |
Own |
Imperica |
Remembers your language |
12 months |
3.2. Analytical cookies
They help us understand how the site is used (pages visited, time, errors, traffic sources) in aggregate form.
They require prior consent and are opt-in.
| Name |
Type |
Provider |
Purpose |
Duration |
_ga, _ga_* |
Third-party |
Google LLC |
Distinguish users — Google Analytics 4 |
2 years |
_gid |
Third-party |
Google LLC |
Distinguish users |
24 hours |
International transfer: Google LLC (United States). Mechanism: EU-US Data Privacy Framework + Standard Contractual Clauses (Decision EU 2021/914).
3.3. Marketing and advertising cookies
They allow personalized ads to be displayed and their performance to be measured on and off the site.
They require prior consent and are opt-in.
| Name |
Type |
Provider |
Purpose |
Duration |
_gcl_au |
Third-party |
Google |
Google Ads conversion attribution |
3 months |
IDE |
Third-party |
Google DoubleClick |
Targeted advertising |
13 months |
International transfer: Google LLC (United States). Mechanism: EU-US DPF + SCCs 2021/914.
3.4. Antispam filtering services (not a cookie, but related)
The site’s public forms use
Akismet (Automattic Inc., United States) to filter unwanted comments and messages. Akismet does not set cookies in your browser, but processes the message content, IP address, and user agent on its servers. Transfer mechanism: EU-US DPF + SCCs 2021/914. Legal basis: Art. 6.1.f GDPR (legitimate interest in preventing form abuse).
4. Legal basis for processing
- Technical cookies: Art. 22.2 LSSI (technical necessity exception). They do not require consent.
- Analytical and marketing cookies: Art. 6.1.a GDPR + Art. 22.2 LSSI a contrario. They require prior, free, informed, specific, and demonstrable consent.
5. How to manage your consent?
5.1. Through the site banner
When you first enter the site, a banner is displayed where you can:
- Accept all cookies.
- Reject all non-technical cookies (technical cookies cannot be disabled because they are essential).
- Configure which categories you accept in a granular way.
Your choice is saved for 24 months. After that period, you will be asked again. You can
change your decision at any time from the “Cookie Preferences” link in the footer.
Closing the banner without selecting any option is interpreted as
rejection of non-technical cookies, in accordance with the AEPD Guide 2023.
5.2. Through your browser settings
You can also configure your browser to block or delete cookies. Links to the main ones:
Please note that completely blocking cookies may hinder the use of some site functionalities.
6. International transfers
Third-party cookies (Google, Akismet) involve data transfer to the United States. All are covered by
EU-US Data Privacy Framework +
Standard Contractual Clauses (Decision EU 2021/914), in accordance with Schrems II case law and EDPB Recommendations 01/2020. Imperica maintains up-to-date transfer impact assessments (TIA).
7. Your rights regarding cookie data
Cookies that process personal data are also subject to the GDPR. You have the same rights described in the
Privacy Policy: access, rectification, deletion, objection, restriction, and portability.
To withdraw previously granted consent: click “Cookie Preferences” in the footer and reject non-technical categories. It will take immediate effect.
8. Complaint to the AEPD
If you believe that our processing of cookies is not compliant, you may file a complaint with the
Spanish Data Protection Agency (
www.aepd.es).
9. Review of this policy
This policy may be updated to reflect changes in the cookies used, providers, or regulations. Substantial modifications will be communicated through visible notification on the site and, where applicable, by re-requesting consent. The last update date appears at the beginning of the document.
10. Contact
For any questions about this policy or the site’s cookies:
